marketing management Marketing Management National N Diploma: Marketing Management marketing management

The purpose of marketing is to identify and satisfy customer needs. It consists of tasks and decisions aimed at distributing goods and services to consumers so that the objectives of the business, consumer and society are achieved. Once you complete the Marketing Management Diploma you will be able to operate in marketing activities in the marketing field such as conducting research, identifying markets, creating promotional materials and presenting marketing proposals.

Marketing managers should be good communicators, think clearly and be persuasive. They need to be good listeners and be able to understand other people’s point of view without losing sight of the original objective. Numeracy is a fundamental requirement as they use figures to analyze sales and market research data in planning and pricing. It is also an advantage to be creative, enthusiastic, pay attention to detail and have sound judgement in order to initiate and carry out specific projects.

Entry Requirements: N3 Business Studies or Grade 12 or NCV: Marketing Level 4
Duration: 6 months per level
Registration: January & July


Compulsory Subjects

  • Entrepreneurship and Business Management N4
  • Marketing Management N4
  • Management Communication N4

Optional Subjects – 1 of the following:

  • Computer Practice N4
  • Financial Accounting N4


Compulsory Subjects:

  • Marketing Management N5
  • Sales Management N5

Optional Subjects – 2 of the following:

  • Computer Practice N5
  • Entrepreneurship and Business Management N5
  • Financial Accounting N5



  • Marketing Management N6
  • Marketing Research
  • Sales Management N6
  • Marketing Communication N6

Workplace Experience: On completion of N6 learners have to find employment with a registered company that will give them practical training in the place of work to gain the required experience. The N6 certificate can be converted to a Diploma after 18 months of relevant experience.

Career Opportunities

  • Marketing
  • Sales
  • Market Research
  • Advertising
  • Branding
  • Distribution
  • Entrepreneur